Brain Cancer Action Week
If there was ever doubt that one person can make a difference, it was all but gone by the end of Brain Cancer Action Week (BCAW) as Catherine Bullivant discovers.
by Catherine Bullivant
A string quartet plays as tea is sipped in the dappled sunlight of Kirribilli House. It is a spectacular Sunday morning. The harbour is shining as television crews and journalists arrive. Blue posters line the waters edge, announcing the launch of the inaugural Brain Cancer Action Week. It is the culmination of hard work, sleepless nights and the drive of one person to make a change.
Determined to see brain cancer share the public spotlight with its more popular cancer cousins, NSWOG Neuro-Oncology member Robyn Leonard, whose daughter Lucie battled a Grade 3 astrocytoma, gathered the brain cancer community to propose the idea of a national ‘action’ week to the Cancer Council NSW.
So began a collaboration including the Institute’s NSWOG Neuro-oncology and the Australian Genomics and Clinical Outcomes of High Grade Glioma (AGOG) to highlight the devastating impact of brain cancer and broaden support for ongoing research funding.
The Week was launched at Kirribilli House by Minister for Health Nicola Roxon. Using her media background, Robyn successfully nabbed coverage by national news networks, including channel nine, the ABC and news limited. Also lending their identity to the cause were four brave widows - Gail O’Brien (Professor Chris O’Brien), Marcella Zemanek (Stan Zemanek), Sue Price (political journalist, Matt Price) and Annette Olle (ABC radio personality, Andrew Olle).
Television personality Johanna Griggs was the official ambassador, and spoke at a celebrity luncheon hosted by Marcella Zemanek. She shared her ambassadorship with Australian Rugby Union representative Julian Huxley’s, who recently returned to the game following a brain tumour.
With growing media awareness, celebrity backing and bigger and better plans for 2011, brain cancer finally made its way into public consciousness.
Huxley was a guest speaker at the Cancer Institute’s NSWOG Neuro Oncology Brain Tumour Support and Education forum for patients and carers. Over 30 speakers volunteered their time and expertise to demystify the disease and provide information on all elements of the patient journey including treatment, rehabilitation and psychosocial support. The day was attended by over 200 people and for the first time featured a paediatric component, with concurrent sessions running throughout the day.
Deputy Premier and Minister for Health, Carmel Tebbutt opened the forum, introducing International Guest speaker Dr Tim Cloughesy, Director, UCLA Neuro‐Oncology Program, who presented the future of personalised medicine for malignant gliomas and set the scene for an intense but informative day.
The day finished on a musical high, with radio personality Alan Jones taking to the microphone in an opera coat to sing with The Skat Kats, a band of family and friends of babies and children being treated for brain cancer. He also publicised the forum on his radio program, yet another arm of publicity for the cause.
With growing media awareness, celebrity backing and bigger and better plans for 2011, brain cancer finally made its way into public consciousness. The Week officially ended on Mother’s Day, a fitting testament to a very special mum.
Audio from the Cancer Institute’s NSWOG Neuro Oncology Brain Tumour Support and Education forum will soon be available online.
To read more about BCAW, visit www.braincanceraction.com.au
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